Talent casting

The right voice turns a campaign into a moment.

I match creators, athletes and cultural voices to the story, not just the follower count. Here's what that looks like in practice.

Paula's Choice × Azzi Fudd · 2026 WNBA Draft

Casting Napheesa Collier to narrate

To celebrate our athlete partner going #1 overall, I pitched Azzi's favorite player, a WNBA founder-leader, to narrate the hero film: a passing of the torch fans felt.

7M+ impressions in 1 week · $455K EMV · 180× owned social average

Product launch · Beauty

Pro-Collagen Peptide Moisturizer × beauty powerhouses

Cast 8 mega beauty creators, including Golloria, Allyiahsface and Mariale, to build awareness for a new launch. I owned contracting, negotiation, usage licensing and content review.

11M+ views · 8 mega creators

Always On Brand Awareness & Consideration · Beauty

2% bha creators

Cast culturally relevant creators, including creators like Dr. Shah, Drew Afualo, Alessya and Ndeye to drive brand awareness and consideration for the viral 2% BHA. I owned contracting, negotiation, usage licensing and content review.

Sports insight · Timing

Bree Hall, the night before a national title

Called South Carolina's championship run early, then secured a post from starting-five player Bree Hall the night before they won it all.

Paula's Choice · April 2024

How I cast

01 · Start with the story. What moment are we meeting, and who does the audience already trust in it?

02 · Source beyond the obvious. Athletes, creators, fans and reporters, plus my own rosters across beauty, sports and fashion.

03 · Negotiate for the long game. Usage, whitelisting and exclusivity terms that keep content working. $150K+ saved across 175+ partnerships.

04 · Brief for performance. Briefs that come back on-brief and ready for paid amplification.

  • Retail Marketing Manager

    Influencer Marketing Specialist

    Influencer Marketing Coordinator

  • Social Media and Influencer Marketing Strategist

    Social Media Marketing Specialist

Let's build something people talk about.

Brands, event hosts and creators: tell me what you're working on and I'll reply within two business days. Prefer email? briajb118@gmail.com