COMMUNITY & CULTURE
Show up where the community already gathers.
Activations, creator dinners and programs built around the moments people plan their year around, from Final Four weekend to a launch night in NYC.
Paula's Choice · Women's basketball
A season-long presence in women's basketball
To carry the Azzi Fudd partnership beyond one post, I built activations around the sport's biggest moments: the Final Four, WNBA All-Star Weekend and UConn vs. South Carolina, with Togethxr on-site experiences, a custom basketball mailer, creator partnerships and community gifting.
400+ sports & fitness creators · +96% reach YoY · +21% EMV YoY
Beauty · NYC
Golloria × Paula's Choice creator dinner
An intimate dinner with Golloria to celebrate and uplift 15+ Black creators. I ran it end to end: venue scouting, talent relations and RSVPs, transportation, the seating chart, setup and breakdown.
More community moments
On the Rise masterclasses
CREATOR EDUCATION · NYC. Sessions for Black creators built from what they asked to learn, with agents from Kensington Grey and CFG and creators Kia Marie and Charisma.
Football For Her × Sarah Gorden
SPORTS · NWSL. A “Football for Confidence” clinic and body-confidence workshop with an NWSL player.
Retinaldehyde launch event
BEAUTY · LOS ANGELES. Managed a guest list of 400+ influencers, KOLs and talent agents for the launch night.
Gerber “Our Softest Edit” brunch
KIDS & FAMILY · SC/NC. The brand’s first influencer event: 11 creators and their kids. 1M+ reach, 60K impressions, 10K engagements.
Azzi Fudd’s basketball camp
SPORTS · YOUTH. Paula’s Choice sponsorship of Azzi’s youth camp, putting the brand on the court with the next generation.
Let's build something people talk about.
Brands, event hosts and creators: tell me what you're working on and I'll reply within two business days. Prefer email? briajb118@gmail.com