THE PODCAST · HOSTED, RECORDED & PRODUCED BY BRI
What It Really Takes
Honest conversations with people who carved their own paths into marketing, sports and TV/film. One of my personal “whys”: a more equitable world, built by sharing real stories about creative careers with the next generation.
Why I started it
“Growing up and working in upstate South Carolina, I saw very few career options in media, sports and entertainment, and had limited access to guidance and resources. I had big dreams, but wasn’t always sure how to make them happen.”
This podcast is my way of opening doors, sharing real stories and giving you the kind of mentorship I wish I had along the way. Through honest conversations with people who’ve carved their own paths, with a focus on marketing, sports and TV/film, we explore what it really takes to uncover opportunities and grow personally and professionally.
Whether you’re early in your career, exploring new possibilities or figuring out your next step, it’s about seeing what’s possible when you have guidance, insight and encouragement.
Latest episodes
EP.1 · What It Really Takes to Build a Career in Sports Marketing
Lakeyia Brown, Senior Manager, Digital Content, New York Knicks · from South Carolina athletics social to the NBA.
EP.2 · What It Really Takes to Be Bold and Shape Global Brand Marketing
Simone Jackson, Global Brand Manager · behind the scenes of the Adidas × Ivy Park launch.
EP.5 · What It Really Takes to Hustle, Embrace Visibility and Lead Impactful Brand Partnerships
Emma Kaputo, Kensington Grey · from producing social ads to leading brand and community partnerships.
All episodes on Apple Podcasts →
Have a story worth telling?
I’m always looking for guests building careers in marketing, sports and TV/film. Suggest yourself or someone you know: pitch a guest →
Let's build something people talk about.
Brands, event hosts and creators: tell me what you're working on and I'll reply within two business days. Prefer email? briajb118@gmail.com