CREATOR STRATEGIST · BEAUTY × SPORTS × CULTURE
I cast the talent that makes culture care about your brand.
Creator & influencer marketing for beauty, sports and lifestyle brands. 5+ years building creator programs and talent activations at Paula's Choice and Gerber Childrenswear, from WNBA draft night to always-on affiliate.
7M+
impressions in one week, 2026 #1 Draft Pick Azzi Fudd x Paula’s Choice “For the Moments that Matter” campaign
500+
end to end creator and talent partnerships executed across tiers, from celebrity to nano tiers
+87%
YoY affiliate sales volume after rebuilding the ShopMy program
400+
active sports & fitness creators in a community I scaled
$150K+
saved negotiating usage rights across 175+ partnerships
WORKED WITH Paula's Choice · Gerber Childrenswear · Sephora · Togethxr · Football For Her · ShopMy
For brands
Creator campaigns that earn attention, not just impressions: talent casting, campaign strategy, affiliate and gifting programs, and activations around the moments your audience already cares about.
For event hosts
A speaker who makes the creator economy make sense: keynotes, panels and workshops on creator partnerships, sports culture and breaking into creative careers.
For creators & athletes
Get brand-partnership ready with someone who's sat on the brand side. Chat with BBG: 30-minute 1:1s on content strategy, page audits and pitching brands.
HOW CAN I SUPPORT?
Featured work
2026 #1 Draft Pick- Paula's Choice Sponsored Azzi Fudd's WNBA Draft Party
Paula's Choice x Azzi Fudd: "Skincare That Keeps Its Promises for the Moments that Matter" Narrated by Napheesa Collier
Paula's Choice March 2026 Basketball Mailer
2026 Phoenix Final Four- Paula's Choice x Togethxr House Ice Cream Cart
2026 Phoenix Final Four- Paula's Choice x Togethxr VIP Glow Lounge
Paula's Choice x Football for Her "Football for Confidence" Clinic x Sarah Gorden
Paula's Choice Sponsored Azzi Fudd's Basketball Camp
WNBA All Star Weekend 2025- Paula's Choice x Togethxr House x Azzi Fudd x KK Arnold x Mariah Rose
Paula's Choice Retinaldehyde Launch Creator Event
Paula's Choice x Golloria Creator Dinner
Paula's Choice On the Rise Creator Session "Balancing a 9-5 & Content Creation" x Charisma x Betty Jean Bowles
Paula's Choice x Bree Hall April 2024 Basketball Season
Paula's Choice On the Rise Creator Session "Profit from Your Passions" x Kia Marie x Kayla Vaz
Gerber Childrenswear Modern Moments x Adrienne Bailon
Gerber Childrenswear "The Softest Edit" Launch Creator Event
Gerber Childrenswear "Be Present Give Presents"
Gerber Childrenswear "Mother's Day with our GCW Moms"
What people say
“Bri played a huge role in me pivoting from beauty to sports. She's helped me be more confident in this space, which has landed me opportunities with the NBA, WNBA & Threads!”
Seymone Jackson, creator, Paula's Choice On the Rise program
“We have worked together on tricky one-off issues with management agencies, which she approached with a solution-focused and open mindset.”
Frances Lowne, Senior Director of Brand Engagement, Remedy
“Working alongside Brianna has truly been enjoyable. Her blend of creativity and data-driven insights consistently produces remarkable outcomes.”
Ellen Byrd, Advanced Specialist, Brand & Communications, Milliken & Company
Let's build something people talk about.
Brands, event hosts and creators: tell me what you're working on and I'll reply within two business days. Prefer email? briajb118@gmail.com